About us

We are The Pools, where tradition meets innovation. With our heritage dating back to 1923, we've been bringing excitement and entertainment to football fans for nearly a century. In recent years, we've expanded beyond traditional pools games to offer a comprehensive online sportsbook and casino experience.

Our UKGC-regulated platform is designed specifically with British customers in mind, featuring a wide range of payment options that cater to their needs. Our slots catalogue boasts over 962 titles from leading providers like Pragmatic Play, Hacksaw Gaming, Blueprint Gaming, and Evolution Gaming, offering something for every taste and style.

While we're proud of our extensive gaming selection, we also recognize the importance of responsible gaming practices. That's why we offer a range of tools to help customers set limits, take breaks, or exclude themselves from gameplay altogether. Our commitment to safe and fair play is reflected in our affiliation with organizations like BeGambleAware, GamCare, Gambling Therapy, and Gamblers Anonymous.

We're not just about games – we're also committed to the community that drives them. As a UK-focused brand, we strive to engage with football enthusiasts of all levels through regular promotions, exclusive content, and charity partnerships.

For those who love the thrill of competition and entertainment in equal measure, The Pools offers an unparalleled experience. Our mission is to bring people together through sports betting and casino games while promoting responsible gaming practices. We look forward to welcoming you to our vibrant community!